Pivoting from Corporate to Nonprofit? Don’t Rush in like a Fool Where Angels Fear to Tread

An Informal Book Review of “Giving Done Right: Effective Philanthropy and Making Every Dollar Count” by Phil Buchanan, CEO of Center for Effective Philanthropy

Just after college, I worked at a strategy management consulting firm and a couple of high tech companies, but I didn’t feel as though my work was ‘meaningful.’ My mother had passed away right after graduation, which caused me to reflect on the purpose of life, and of my life in particular. I decided that it was important for my work to ‘make a difference’, and at the time, I translated that to working in what I called ‘poverty alleviation’ back then, but now refer to as ‘economic empowerment.’ So I started to make a career transition from tech into the nonprofit sector.

Like many who speak to me about pivoting from corporate to nonprofit, I approached the nonprofit sector with a mindset that it was totally inferior to the private sector, and that I had a lot of value to bring to nonprofits. I assumed the sector was rife with the inefficient use of funds. This was based on general nonprofit stereotypes, scandals that are much more the exception than the rule, and personal experience with a handful of people I knew who worked in nonprofit.

The fact is, there is a whole range of people who work in the nonprofit sector — with a wide spectrum of dedication, competency, common sense, management acumen, lived experience, programmatic experience, leadership and organizational development skills. Yes, I witnessed firsthand a few people who were not utilizing funding efficiently. But in retrospect, those few data points served as confirmation bias for a hypothesis I already held in my mind. And to be honest, in the private sector, workers also range greatly in competency and skills.

However, I admit that, because the private sector often offers higher compensation, and companies often invest in the professional development of their workers (while many nonprofits cannot afford to, due to pressure from donors to minimize overhead), private sector workers might be more competent than some nonprofit workers in some aspects, but the question is whether these aspects necessarily correlate with success in the nonprofit sector and to what extent.

I recently read Phil Buchanan’s book, Giving Done Right: Effective Philanthropy and Making Every Dollar Count, and heartily agree with him on most points. There’s this general misconception that the nonprofit sector is inefficient and poorly run, and that the sector needs to be ‘professionalized.’ Buchanan writes:

In recent decades, some business school faculty and consultants employing this argument [that philanthropy has failed] have sought to essentially colonize the nonprofit sector, taking it over and applying their principles and values forcibly. The locus of study of the sector is now on business school campuses.

But “study” is not the right word because much of what occurs on these campuses includes little rigorous analysis of the sector, its history, or its role. Instead, the focus is on prognostication, on the assumption that what is useful in a business context will be useful in a philanthropic one. While exceptions exist, the bulk of those teaching and writing about the nonprofit sector and philanthropy at leading business schools know precious little about the subjects.

Phil Buchanan, Giving Done Right, page 190

For these reasons, I’m glad I chose public policy graduate school (even though a lot of people outside of Washington, DC don’t seem to know what an MPP is…) instead of business school. Through my MPP program, I learned about the history of the nonprofit/philanthropy and public sectors, and the evolution of social policy issues and public programs devised to address them. It has been extremely helpful context for my social impact work. I also learned about program evaluation and how to critique research studies. And most importantly, I learned that social change is hard and takes a long time because of the complexity of the systems that we’re trying to reform. Also, it’s often hard to measure and quantify social change, even though the business world is obsessed with metrics.

I think some corporate professionals assume that nonprofits will really want them as workers or volunteers, because of their corporate experience, and that they can just show up on a nonprofit’s doorstep and immediately add value. But, some corporate skills aren’t immediately transferable, although they are adaptable. To pivot, a private sector worker needs to understand how nonprofits function and map their skills to meet the needs of a nonprofit organization.

I do think that thoughtful application and adaptation of corporate competencies can certainly help a nonprofit function more strongly from an operational perspective. However, on the programmatic side, it’s a different story. Nonprofits providing direct services to their communities need leaders who are highly responsive to the needs of their communities, and not just well-intentioned people from outside the community who impose what they think will work. Directly asking people what they need is important. Lived experience is key. Representation from impacted communities is critical to informing the design and implementation of programs– in the staff and leadership (including the board) of the organization. A lot of success of a direct services program is based on the trust and relationships between the nonprofit and its community. But, in the quest to ‘professionalize’ a nonprofit, fancy management consultants who don’t have the community’s perspective, will swoop in and create a strategic plans for a nonprofit without using a participatory approach. Someone should do an evaluation comparing the effectiveness of strategic plans created with community input and a participatory process, versus those which were not.

So how do you pivot from corporate to nonprofit?

Be humble and take a learning posture. Learn about what it means to ‘center equity’ in your approach to social change.

Do research. There are so many online resources to learn about the issue you care about, and the perspectives of all the people who have come before you. Learn about all the solutions that people have tried — what works, what failed.

Volunteer. Talk to people in the community to understand what they think are the opportunities and challenges, and what are the best solutions.

Understand how the nonprofit defines success and what their needs are.

Learn how nonprofits function.

Think about how you can come alongside these organizations and support and empower their leaders.

Map your skills. Conduct informational interviews with nonprofit staff. Figure out what role in a nonprofit would be the equivalent to the corporate role you have now.

There are programs that help corporate professionals transition their skills into the social sector. There are fellowship programs such as Education Pioneers (in the education sector) or FUSE Corps (not nonprofit, but focused on local government). It’s probably best to dip your toe in first through volunteer gigs, such as through Taproot Foundation.

What are takeaways for donors?

Support nonprofit capacity building. Don’t fret about overhead. Buchanan’s book also talks about not punishing nonprofits for how much they spend on administrative overhead. This overhead pays for professional and leadership development (which addresses the critique that nonprofits are poorly run and need corporate professionals to come in and help them), rent and utilities, salaries to hire competitively, etc. Yes, there are always occasional stories of larger nonprofits being frivolous with funding (I did raise an eyebrow at a nonprofit that had enough money to hire a poet in residence…), but small nonprofits tend to operate on a shoestring budget and most nonprofit workers don’t earn enough. If you’re concerned about waste, and want to learn how much top nonprofit leaders earn, go look at their salaries listed on their tax form 990, available via Candid. But you’ll discover for most small nonprofits, it’s woefully little.

Instead of focusing on overhead rates, focus on the nonprofit’s strategies for creating social change and results. Is there evidence they’re making an impact? Maybe there are additional ways you could fund them to strengthen their programs.

Support nonprofits that have representation from the communities they serve, via their staff, leaders, and board — instead of focusing on whether their staff and leaders got fancy MBAs or had prior corporate experience. Ask the nonprofits you donate to how they actively and continuously incorporate the perspectives of their communities in their work and adapt their programs. Similar to what Buchanan writes about in his book, it’s puzzling to me when a nonprofit board hires a corporate executive to run a direct service, community-based nonprofit. He often has no prior nonprofit experience (other than being a donor and occasionally volunteering), and no direct experience with or exposure to the community. He obviously has success running a large corporation, but leading a nonprofit is not the same at all. This archetype of individual might be best suited to raising funding for the nonprofit, and empowering people from the community to run the organization.

Raising funds for your new nonprofit

In this post I share about my general advice on fund development. It’s not easy.

I’ve been getting many questions lately from fledgling nonprofits about how to raise funds. Some of it is not rocket science and just requires a lot of work. And some of it is a matter of access and that’s been an ever-present equity issue in philanthropy. It’s not fair who has access to high-net worth donors. I’m writing this blog off the cuff, so it’s not comprehensive. I’m not, for example, discussing getting public funding since typically more well-established nonprofits receive that type of funding. I encourage you to Google search as well!

Lead with the Point

To start, work with a friend who is in marketing/communications (or is a strong communicator) to help you create a crisp 30-second elevator pitch to summarize your nonprofit:

  • A problem statement. Clearly articulate the problem you’re trying to solve. Why is this a problem? How many people does it affect? Why does this matter?
  • Your proposed solution. How exactly does your proposed project address this problem? Why is your solution is better than existing solutions?
  • Your expected outcomes. What would success look like for your project? What will your impact be? How many people will be served? How do you expect to change their lives?

I’ve met nonprofit leaders who spend 15-20 minutes trying to describe their nonprofits, and I still don’t understand what they do. Clear communications is key.

There are thousands of nonprofits out there. You’re basically competing against them for funds. You must have a compelling message.

Individual Donations – General Strategies

  • Start with friends and family. These are naturally your biggest supporters, so ask for donations from them first. Also ask them to introduce you to others.
  • Strategically recruit board members who are well-connected. Perhaps they can introduce you to high-net worth individuals who’d be interested in your cause. Your board members should all expect to help with fund raising and should themselves make at least a token donation to your nonprofit, so you can say that 100% of board members financially support your work.
  • Create an email and snail mail list of all your donors, volunteers, any people who are interested in your work. Ask them to refer people to add them to your mailing lists. Send out fairly frequent and short email updates (not too often as to be annoying, not too seldom so that they forget about you). Updates with stories, photos, and results of your work are important. Do a snail mailing in November, before Thanksgiving, with a donation request — this is when people start thinking about end-of-year donations.

Individual Donations – Virtual Options

During COVID and sheltering in place, it will be more challenging to raise money since you can’t just throw a big gala.

  • Try raising awareness via Facebook Fundraisers. Try to find someone with a lot of Facebook friends to host a FB fundraiser for you. This is effective if someone has a birthday or special occasion tied to the fundraiser.
  • Host virtual information sessions via Zoom. For example, this could be a small group event where you ask one of your board members or volunteers to invite 5-8 of their friends to attend to learn more about your work. Have the host make the ask for donations on your behalf.

Individual Donations – In-Person Options

  • Ask volunteers to host happy hours (where a small % spent on drinks might go to your nonprofit) or small group dinners so you or they can present about the nonprofit to their friends.
  • A lot of larger nonprofits like to host annual marquee events like soirees, galas, auctions, etc. I do NOT advise this for small nonprofits because it’s risky to pay a lot of money to rent a space, pay for food, without guarantee that you will more than break even. If someone can offer you a free space/facility, that might be an option.

Philanthropy and Grants

Check out Candid / The Foundation Center and use their database to search for foundations that fund nonprofits similar to yours.

Look at your region’s community foundation to see if there’s a contact that you can reach out to, to see if there would be any grant opportunities. Sometimes community foundations might have small grants available. Sometimes when there’s a disaster (natural or otherwise), they offer rapid response funding.

A lot of foundations don’t accept unsolicited grant proposals. In other words, nonprofits have to invited to submit a proposal (or a letter of intent). Unfortunately, due to access issues, you may need an introduction to a program officer at a foundation in order to have them invite you to submit a grant proposal. This access issue is an equity issue: the people who tend to know philanthropists are probably themselves well-resourced.

Check if you have connections to people who work at foundations (especially those you identified via your search on the Candid website mentioned above). One way is to search via LinkedIn. Another way to meet foundation staff is to attend philanthropy events. For example, different regional foundation associations (e.g., Northern California Grantmakers for the Bay Area region) have free events open to anyone. There are also associations of foundations focused on similar issues (e.g., Grantmakers in Health) – I’m not sure if there are events open to the public, but at least you can look at which foundations are members on their website for funding ideas. Also, philanthropy “affinity” organizations might have events open to both philanthropists and nonprofits. An affinity org is typically a foundation membership organization comprising of people who share a certain affinity, such as race. For example, Asian American Pacific Islanders in Philanthropy (AAPIP) is geared towards AAPI philanthropy professionals, but, while AAPI-focused nonprofits cannot be formal members, they are invited to become affiliates and can attend some events. However, please note that if you do attend a funder-focused event, they typically have a “non-solicitation policy” — i.e., you cannot make any direct asks for funding at these events. These meetings should be “safe spaces” for funders because they are constantly being asked elsewhere for funding. But know that funders always know that nonprofits are looking for funding, so you don’t need to say anything explicit. Be tactful.

Do your homework. If you reach out to a foundation that you don’t have a prior relationship with, be sure to do research on their funding priorities to check if your nonprofit is in alignment. Foundations often have issue areas (e.g., education, climate, workforce development) that they are committed to giving to, and in those cases, it is rare they will deviate from those priorities. Foundation staff are approached constantly with funding requests, ranging in relevancy. It doesn’t present well if you approach them without spending 10 minutes browsing their website to understand their focus areas.

If you can’t afford to hire / pay for a contract grant writer, see if you can recruit a volunteer to help you — ideally someone who has written grants in the past, but if not, at least someone analytical and results-driven who is a very strong writer. Grant writing is a profession and large, well-resourced nonprofits can afford to have grant writers on staff and therefore have a natural advantage to writing strong grant proposals.

When you write a grant, make a clear case for how your grant proposal fits the foundation’s stated priorities. If your proposed project doesn’t fit their priorities, I wouldn’t even bother submitting a proposal unless you’ve already spoken with the program officer about this and gotten a nod from them to proceed. Include these components:

  • A problem statement. Clearly articulate the problem you’re trying to solve. Why is this a problem? How many people does it affect? Why does this matter?
  • Your proposed solution. How exactly does your proposed project address this problem? How do you know that your solution is better than existing solutions? Do you have any data/evidence? Have you piloted this approach? Do you have any promising results? Have you consulted with the impacted community you’re trying to serve to see if they believe this is the best solution?
  • Your expected outcomes. What would success look like for your project? What will your impact be? How many people will be served? How do you expect to change their lives? How will you measure your progress?
  • You/your team. Why do you have the right team to implement this solution? Why not someone else? Do you have directly impacted people leading on or advising this work? In other words, if for example you have a program to serve formerly incarcerated people (FIP), do you have FIPs on staff? Do you have FIPs on your leadership team / board of directors?
  • Your sustainability plan for this work. Are there other funders you’re approaching to fund this work? Even if you’re able to implement this project, what are your plans for sustaining the work after the grant expires? Don’t expect funders to perpetually fund your work — many of them may not renew your grant. But the good news is, once you get funding from one foundation, it may become easier to get funding fro other foundations. The first foundation helps to serve as validation for your work. Also your program officer should be willing to introduce you to other funders.

More Resources

Use Google to search for fund development advice. There’s lots out there.

Learn about the nonprofit sector and philanthropy:

I invite you to add any other advice, resources, or perspectives on fundraising below in the comments.

Online Social Impact Job Posting Websites

We post jobs regularly via the Social Impact Yodas LinkedIn Group, so please join to access that information.

These are listed in no particular order. Please send me other websites to add to this collection. Thank you!

Organization/SourceWebsite
Bridgespan Nonprofit Listinghttp://www.bridgespan.org/Nonprofit_Jobs/Search_Jobs.aspx?gclid=CNfo8Nan38oCFYhffgody-ACyg
Thrive Alliancehttps://www.thrivealliance.org/job-board?offset=1552607578107
Fast Forward (tech nonprofit accelerator) Job Boardhttps://www.ffwd.org/tech-nonprofit-jobs/
EPIP – Emerging Professionals in Philanthropyhttp://www.epip.org/job_board
AAPIP – Asian Americans / Pacific Islanders in Philanthropyhttp://aapip.org/jobs
Omidyar Networkhttp://jobs.omidyar.com/careers_home.php?Company=%25&Industry=%25&Function=%25&Location=462&cmd=Search
Idealistidealist.org
On Rampshttp://www.on-ramps.com/open-positions/
Business for Social Responsibilityhttp://www.bsr.org/en/careers/job-openings
Northern California Grantmakershttps://ncg.org/jobs
Skoll Foundation Community Jobs Boardhttp://www.skollfoundation.org/about/jobs/
Chronicle Of Philanthropyhttps://philanthropy.com/jobs?cid=UCOPNAVTOP
Work for Goodhttps://www.workforgood.org/
Koya Leadership Partners (Commongood Careers)https://koyapartners.com/open/
The Musethemuse.com
Philanthropy News Digesthttp://philanthropynewsdigest.org/jobs
Council of Foundationshttp://jobs.cof.org/home/index.cfm?site_id=11690
B Corporations Job Boardwww.bwork.com
Exponent Philanthropyhttp://www.exponentphilanthropy.org/about/careers
Forum of Regional Associations of Grantmakershttps://www.givingforum.org/jobs
Association of Corporate Philanthropy Professionalshttp://www.accprof.org/ACCP/About_the_Field/Corporate_Responsibility_Job_Center/ACCP/About_the_Field/Job_Center.aspx?hkey=7816e811-53b0-41f4-9488-cae34c4b14d6
Nonprofit Professionalshttp://nonprofitprofessionals.com/current-searches/
Golden Gate AFPhttp://afpgoldengate.imiscloud.com/public/afpggc_career_development/golden_gate_job_center.aspx
Taproothttps://www.taprootfoundation.org/about-probono/jobs
Edupreneur job boardhttps://groups.yahoo.com/neo/groups/edupreneur-jobs/info
Green Jobs Networkhttp://greenjobs.net/
Finance Mattershttps://financematters.co/opportunities/
Opportunity Finance Networkhttp://ofn.org/job-bank
Escape the Cityhttp://www.escapethecity.org/opportunities
GIINhttps://jobs.thegiin.org/
Foundation Listhttp://www.foundationlist.org/
Draper Richards Kaplan Foundation – portfolio orgshttp://www.drkfoundation.org/job-opportunities.html
Foundation Listhttp://www.foundationlist.org/
Social Venture Networkhttp://www.svn.org/index.cfm?fuseaction=Feature.showFeatureList&CategoryID=4
Just Meanshttp://www.justmeans.com/alljobs
EMP Globalhttp://www.empglobal.com/1157.xml
Komazahttp://www.komaza.org/recruiting/
BSRhttp://www.bsr.org/resources/jobs/index.cfm
Doostanghttp://www.doostang.com/
Social Edge Job listing (Skoll)http://www.socialedge.org/features/job-listings
DevNet http://www.devnetjobs.org/
Net Impacthttps://netimpact.org/careers/find-opportunities/job-board/search-jobs
Just Means http://jobs.justmeans.com/
Acre http://acre.com/jobs
Social Good Jobs http://socialgoodjobs.org/
Next Billion http://nextbillion.net/jobsfeed.aspx
Escape The City http://www.escapethecity.org/
Rework http://rework.jobs/
Impact Hubhttps://jobs.impacthub.net/local/